Please watch the most recent version of the video clip viewed in class last week, then respond to the prompts below:
Killing Me Softly # 4
http://www.youtube.com/watch?v=PTlmho_RovY
How would you describe Jean Kilbourne’s point of view of women in advertising, overall? Can you think of other ways to look at the role of women in advertising that might contradict her central argument? What sort of reasoning might lead to a defense of how women are portrayed in advertising? What’s your own take?
What are some stereotypical stories media tell about women? What are some stereotypical stories media tell about men? Give some examples of each, citing specific advertisements or well-known commercials. What patterns of difference do you see between these two kinds of typical narratives?
What is responsible advertising? Do advertisers have a responsibility to society? Why or why not?
Jean Kilbourn is discussing her feelings about the unhealthy objectification of women in advertisements. she support her argument with pictures of celebrities today and their stories about how they wish they looked like the people we see in the advertisements. she mentions how outspoken some models and public figures are about how unrealistic the images of them are that get published in these magazines and other subscriptions. she mentions Kate Winslet a very public figure speaking about a cover photo in British GQ magazine she comments "i don't look like that and i don't desire to look like that."
ReplyDeletewhile researching the topic i found that many public icons have spoken about about this false ideology of women. in one article called 'Photoshop: Altering Images and out Minds' by Beauty Redefined an internet blog Kelly Clarkson speaks out about he weight fluctuation. “My happy weight changes,” Clarkson says in the September issue of SELF. “Sometimes I eat more; sometimes I play more. I’ll be different sizes all the time. When people talk about my weight, I’m like, ‘You seem to have a problem with it; I don’t. I’m fine!’ I’ve never felt uncomfortable on the red carpet or anything.” despite the few good seeds in society speaking out about these unrealistic images, its still creating tons of problems in our society.
men are even worse with ads of people with abnormally large muscles and such cut physiques that their impossible to measure up to. many picture of mens abdominal s or muscles are heavily touched up with airbrushes to add depth and volume. sometimes their even enhanced with Photoshop.
anorexia, bulimia, and unhealthy workout patterns are conditions found in younger and younger people in society today. although i do feel that by musicians like Demi Lovato and others admitting to these problems and apologizing for setting these impossible standards the problem could be contained, but inevitably utill society begins accepting more full figured models as beautiful there will always be these problems found in people today, men and women.
Successful advertising feeds into insecurities and offers an easy solution to those insecurities, by buying that advertisement’s product. One’s mental well-being is less important than one’s role as a consumer who keeps the economy going. Jean Killbourne’s argument is that the world of advertising is a self-sustaining mechanism that is hell bent on destroying the female population. The ‘Advertising Machine’ instills in the minds of young women the idea that they are not good enough, that they must strive towards perfection and will ultimately fail, however, they may be able to prolong said failing by purchasing DKNY jeans. One may wish to point out that Killbourne is wearing heavy makeup to cover lines on her face, she also dyes her hair; the woman is contributing to the mass consumerism by using these tools to make her more ‘beautiful’ than she is. The desire to be the thinnest, most attractive person ever is simply scientific. While media plays a big role in this consumerist society and the need to compare oneself to the photoshopped beauty queen, it’s a completely natural occurrence. All human behavior derives from evolutionary stable strategies; hence we seek out the most attractive mate and we do so by picking one with the least flaws because it is easier to pick out flaws than to only admire the perfections. This is something that is bred into humans and cannot be remedied by education. Videos such as Killbourne’s may change someones expressed beliefs but their behavior will likely remain the same. This is not to say that advertising is merely filling in it’s designated space, it has made the most extreme body types the ideal, and society as a whole teaches women from a very young age that there is something inherently wrong with them. However, should advertisers choose to stop isolating just a woman’s thighs, flat abdomens and expand the waist or bust on their models the comparisons would still be taking place.
ReplyDeleteWhile advertising doesn’t only attack women, it appears to be fixated on perpetuating the belief that women are in constant competition with one another whilst Advertising who’s target audience is the ‘dude’ population celebrates manhood. “Get Drunk and Shave and these women will throw themselves at you.” As opposed to women’s advertising that screams “Your thighs are rubbing together, your mustache is growing in, your children’s clothes are dirty and you will never look like HER.” Women’s advertising doesn’t only objectify women, it also makes a sad attempt to get the female viewer identifying with the woman portrayed. An Oven Cleaner called “Oven Pride” played into gender stereotypes with the tag line “so easy a man can do it” in one of their television commercials. The woman watcher notices the glazed over look in the husband’s eye, recognizes it and applies it to her own home situation. By hinting that the man is dumb, it empowers the female viewer, but only for about 14 seconds until the next commercial comes on.
Furthermore, there is a big difference in the commercial “dude” and the commercial “husband.” In commercials that advertise Lysol, Uno, Febreeze, Stanely Steemer, we’re shown a doofy husband, one that simply can’t do stuff. Which is a real shame because before husbandhood. A cool dude tailgating with his bros, dancing up a storm doing body shots off the ladies, until he met YOU, the wife and became inherently dumber, only good for three things: barbequing, making children and doing the lawn.
ReplyDeleteBeyond criticizing women’s bodies, most cleaning product commercials (unless they’re advertising cleaning products for cars, of course) are geared towards women, as if the cleanliness of their homes defines them as people.
Advertising is an extreme, it plays upon extreme beliefs instilled in extreme individuals by an extreme society that is willing to go to the extreme to achieve the extreme. There is of course such a thing as responsible advertising, however that is only an idea and is incredibly uncommon in our superficial and artificially driven society. The world of advertising doesn’t owe us a thing, we however owe to it our dignity, ideas of true beauty and perception of those around us and gladly our population bows down to 6 ft images of a women’s poreless face.
In Jean Kilbourne's video she talks about how advertising women has gotten worse since she started talking about women being advertised 40 years ago. While she talks about her argument in how women's bodies are used to advertise and show the normal women living their everyday lives what they're supposed to look like Jean shows pictures to support her argument. She shows how in advertising the literally make the women's body the product. Or only focus in on certain body parts, she does not agree with how advertising has made women more of and object then anything else. Companies who advertise only women's bodies and models on the runway might defend themselves by saying they are not trying to show girls how they should look this is just how we look or companies might say we are simply trying to sell our product in a fashionable way. Even though that might be a way they may defend themselves i don't agree with it. In many advertisements shoe ones too be exact are not about shoes. They make a whole seen about women in revealing clothes or something else but because their foot is in the air it counts as a shoe ad. I feel shoe ads should only have shoes it doesn't need a whole seen to sell the shoes, if the shoes are cute people will but them they don't need a make-believe seen to advertise.
ReplyDeleteIn commercials you see many stereo-types for men and women. A great example is the Swiffer commercials, every commercial has the women doing the house work, not one of there commercials has the man dusting or moping the floor. And to make it worse they say Swiffer makes it easy for women to clean the house quickly so they can do something relaxing for themselves after their house clean. For men on the other hand they show many football commercials during this season and how they're dedicated fans and have rituals with their friends. Not only men get into football and love football but television only sees it that way. Responsible advertising would be showing both genders in both commercials in how genders can do both things clean and love football. Advertisers should have a responsibility to society but right now I dont think they do. I think they do as they please and still show stereo-types to society even if they are not true.
Jean Kilbourne's view of women in advertising overall is that women are being shown unrealistically in advertising. There are of course, advertisements that contradict her argument. Adds such as athletic women's adds that show women as healthy and powerful. Also, dove's "Campaign for Real Beauty" shows women of all shapes and sizes in their advertisements to express that this image of ideal beauty must be broken. My take is that women are definitely shown to be ideally thin, beautiful, and flawless in most advertisements. There are a few that are trying to break away from this, but it is a relatively small number which is still greatly outnumbered by negative advertisements. Stereotypical stories media tell about women are often about women losing weight. How they lost 40 or 50 pounds and now life is just perfect. Men's advertisements usually have stories of their cologne getting them tons of female attention or things of that sort. There are also often advertisement about men growing their hair back and getting the same result. This shows that the media shows heavy focus on women's weight and this is less true for men. Responsible advertising shouldn't make a person feel worse about themselves to make them feel like they need the product. It shouldnt send a message that "if you dont have this, youre basically worthless". Advertisers have a responsibility not lower peoples self esteems to the point that eating disorders become a growing issue. That is their minimum responsibility. Unfortunately, they dont seem to care as long as they make money.
ReplyDeleteJean Kilbourne has a negative point of view of women in advertising. She mentions that girls are often inspired to be extra skinny because of the super skinny girls that are used in advertisements. She also talks about how a certain part of the body is used in advertisements that contain women, which is the behind. There are a few roles of women in advertising that may contradict Jean's central arguement. One of them is that the inspiration of being skinny can be a good thing to American women because obesity has been increasing over the years. Advertisements could be an inspirement for girls to take care of themselves, to be healthy and fit. Women are portrayed as objects in the advertisements that Jean uses in the video. The women appears as a bottle, a video game and a car. She states, "The person is dehumanized." I agree with Jean because as a young girl, I was influenced by advertisements for a long time. I either wanted the hair, the makeup, the skin or the body of the girl being used in magazine advertisements. I didn't think it was abnormal to go with the style shown in the "People's Magazine." There are plenty of stereotypical stories that media tell about women. In reality shows, such as "Jersey Shore," Snooki is viewed negatively. She just had a baby and people are writing negative comments all over her facebook fan page photos. However, the men in the show aren't viewed negatively. The girls are called whores while the men are just "doing what they can." Adriana Lima was in a super bowl ad for Kia, half naked along with the other models. The name of the ad was "JoyRide." Responsible advertising is different from these. Responsible advertising reflects itself in advertisements that do not change the way people think, depress them, and are truthful. Advertisers should not be allowed to change any images with a monitor. Everything should be related to the object that is being advertised and show no form of dehumanization or discrimination of sex or race. Advertisers have a responsibility to society. Some advertisements lead people to make unhealthy decisions and put them in a stressed or depressed mode. People want to live by advertisements and really make some sense out of them. This generation is all about the media and advertisements which explains why advertisements shape people into who they are. People may deny the fact that they do, but the truth is that advertisements are misleading and mess around with reality.
ReplyDeleteIn the video "Killing us softly" Jean Kilbourne talks about how in today's advertisements women are shown worse than 40 years ago. Women are used as objects in a lot of ways, and advertise different products. She mentions that advertisements show us the importance of how flawless we should be. Wanting to be like women in the advertisements brings dissappointment when people try to be like them and fail, because it shows perfection. This affects people's lives in a negative way. It puts pressure and stress on women. Women in society often feel bad about their body image if they do not have the same figure as a model. However men are shown in the advertisemets more differently. For instance, in the video she talks about Ana Carolina Reston who died of anorexia. This gives a message of how it could be dangerous to be too skinny. Trying to look flawless and perfect migh have bad consequences.
ReplyDeleteJean Kilbourne’s view of women in advertising is simple. Women are being portrayed to be something their not and in turn influencing young women everywhere to desire to ideally be something they are not. I don't tend to agree. I believe there are many positive roles the women in advertising and the advertisements themselves portray. Starting with the fact we are all our own person. If you desire to look like someone in a magazine, you might not look like them in the end but you look like you with the influence of someone else, but its you doing it the way you want to. Also women in advertisements are professionals. That individual model did not just wake up one day and say I'm going to be in ads! They did not just get scooped off the side of the street to be in this ad and to be "objectified". This individual has a dream and a drive to create the perfect image as their profession. These individuals somewhere along the way has been criticized, rejected and even told no. Probably worse self esteem hindering than any other profession. These women have gone through more than you could imagine just for one that one shot and that one paycheck but she believes in herself and her dreams so she continues to do it. Women in advertising can also be an positive influence to younger girls to possibly want to be professionals themselves one day. Women in ads are their own corporation and that is hard work to achieve and should not be overlooked. They are not there to make you feel worse about yourself nor to make you look like them. They are simply being used to portray an image or an idea that someone else might desire. NOT saying you need to have this image whatever it may be but it may inspire you to better yourself, it may even be the boost you need to be more confident in yourself. If a man see's an ad of a man laying in a bed of 6 women that may inspire him to get his act together so him too could one day have that same scenario in his life. To me, women in advertising are powerful, smart and driven individuals who will stop at no lengths to tell you how perfect everyone is in their own way and just because someone wants you to be in their ad today doesn't mean your any better than anyone else. Simply because they have been bashed and rejected themselves and would never wish that upon anyone.
ReplyDeleteSome stereotypical stories you may hear the media portray about women are numerous as well as for men. The women are always in the kitchen, with a specific cooking or cleaning product,doing housework because all women in the US stay home and do housework all day. There is commercials where its Sunday and the wife is in the kitchen cooking away while the guy watches football with his buddies and the women is just there to cook and clean around them. What about us women that LOVE sports? Especially sundays! When you are trying to target an audience quite like advertisements do your going to offend some and also not apply to everyone all the time. Men are constantly shirtless in ads, how many guys out of ten at a time really look like that? Why is it okay if they shoot steroids to get to that look to get paid for the ad and hurting their bodies not wrong but if a women doesn't feast as much as everyone else shes anorexic? Men are always allowed to do what they please plus more and women are supposed to do only what women are supposed to do and nothing else. Our lives are filled with double standards and we better get used to them because they are not going anywhere as long as everyone has the freedom to opinion.
In my opinion responsible advertising is telling the truth. If an ad depicts an idea and its truthful and you can relate to it because its the truth that to me is responsible advertising. They are not lying to you or altering anything to make you understand it or desire it. Advertisers to me unfortunately do not have a responsibility to consumers. Ads are produced to sell products to individuals and influence you into thinking you need them. That is their job just like a models job is to model not to not model so that others wont wanna be like her. It is brought to your attention knowing it is an advertisement to sell something. You either let it influence you or you keep on with your day. At the end of the day it is only an advertisement.
ReplyDeleteJean Kilbourne's point of view on women in advertising is a negative one. She feels as if it's bringing down womens self esteem and showing them what they're supposed to look like which is perfection, which is impossible. She doesn't agree that looks are key and it's almost as if women in advertsing have turned into solely a product and are no longer a person. Other ways to look at the role of women in advertising that might contradict her central arguement is women in ads like Nike. It shows athletic women taking care of their body but also showing it off in little shorts and sport bras because that's where fitness will get you. If it shows a positive message like how to decrease obesity in the country than that can be used as as defense iof women in advertising. My take is that women shouldn't be so exposed and there shouldn't be so many ads and commercials with half naked women in them because it'll show for future generations that that is how women should always look and be used for.
ReplyDeleteWhat media has to say about women is that they're only good for their looks. Advertisments and commercials for Victoria's Secret Angels tell us that women need to have long lucious hair, flat stomachs, and simply need to look perfect even in lingerie. These stereotypes also occur in men too. Ads like Gucci tell men that they need muscles, six packs and be flirtacious with a women half naked. Between these two typical narratives, the pattern of difference that I see is the effect it has on people that want to look like that person in the ad. It's either their self esteem goes down and they don't think highly of themselves anymore because they realize their looks aren't "perfect" or they take that picture and bring it to a plastic surgeon so they can look exactly how they want to look.
Responsible advirtising is something positive that can maybe show what you're body will look like if you maintain a healthy lifestyle by eating properly and excercising frequently. Advertisers do have a responsibility to society because whether it's positive advertising or not, men like seeing Victoria Secret ads and women enjoy looking at what they wish they could look like. So even though it is a negative effect on people, they won't ever get rid of it.
Kevin Darrah
ReplyDeleteJean Kilbourne's point of view in today society is that not only are woman being degrated, but are being false advertised looking like something there not. Young girls strive to look like models in pictures and feel ashemed, maybe angry, and uncomfortable with how they look. Overall she feels like advertising had gotten alot worse over the years. One argument that can contradict her central argument is when she says "So wonder we have and epidemic of eating disorders in our country and increasingly throughout the world", in Amrerica obesity in one of the leading causes of death and disability. One reasoning that might lead to a defence of how woman are portrayed in advertising is that it could help some people with motivation and improve on what they look like. For an example in a fitness magazine they show men and woman as extreamly fit and good looking. This helps motivate people into working out, fixing there diets, and living a healthier lifestyle. I would not necessarily agree or disagree with Jean Kilbourne's point of view because in some cases I do feel that young kids are put into a state of mind where looking like models or "perfect" is how they are sopose to look if they dont they feel like they have failed. As for the when she talks about women being dismembered in pictures is dehumanizing, I feel that its really not dehumanizing because its just an image the company would want to show you, lets say a body wash advertisment that only shows a male or a womens stomach, they could be showing you how it looks or using the male or female as a manikin as an example. A stereotype the media shows in commercials about women are that they all are beautiful or that every women are perfect mothers. They portray men to be like a perfect father, handsome, and smart but that not all really true in our society. For an example in a Oreo commercial it displays a man and a son eating an oreo and laughing with one another having a good time. As for women Ive seen a BMW commercial which shows a beautiful girl with no flaws talking to a man. I see a pattern that both how how men and women are sopose to be "perfect" also how thats the ideal man and women should be like. Responsible advertising is when a company fully explains in detail the truth about the product they are selling or advertising. Yes I think they do because if they want people buying their products then they should be 100% honest with what they are buying.
The media has portrayed women to look flawless and has made many people insecure about how they look. In Jean Kilbourne’s speech, she explains how the the media depicts women to be perfect and flawless and how it is effecting many people everywhere. The public health problem with the obsession to thinness is dramatically influenced by the media. However, this is irresponsible advertising because it portrays women to be what they're not. Photoshop or editing software is usually used to alter the appearance of the model in a beneficial way and make the consumer think she naturally looks like that. This is misleading and makes many women feel like they should strive to look like the celebrities and models they see in advertising. Companies want to sell their products to consumers, but in their form of advertising, they create an unrealistic standard for consumers to look up to.
ReplyDeleteThere are many stereotypes about men and women in todays advertising. When ads are directed towards a certain audience, they usually portray many stereotypical scenarios. In almost all advertisements containing women, they are portrayed as being flawless. For example, in the Fiat 500 Abarth commercial, the woman is portrayed to be stunning and gorgeous and without imperfections. In the T-mobile MyFaves commercial, it portrays men as being unable to complete simple household tasks and it makes them look like fools. By using stereotypical skits for commercials, it influences people to believe what they see and this leaves a negative effect on consumers. Companies should move away from trying to make people look perfect and embrace what people normally look like.
Advertising over the years has been the cause for many things such as eating disorders, violence and death. That is because ads display who we should be although what they are advertising is almost impossible to achieve. Jean Kilbourne explains different ways how advertisings display what is expected to be normal but also does not agree. Those ads are something looked down on. All it really does it help lower the self esteem of all different types of women. Also, its not only the people around us who suffer from things such as an eating disorder. Celebrities face with the pressure to look perfect because they are representing something that they begin to fall off track. For example, teen celebrity Demi Lovato opened up on an MTV special about how she used to struggle as a teen with an eating disorder and that pressure of being perfect and to look like others or what seemed to be acceptable pushed her towards not only not eating but cutting her wrists.
ReplyDeleteAdvertising gives women the idea they are the one who should do the cleaning, stay at home but still look flawless. They also give the idea that women do not age, that they should not gain weight or get wrinkles because as mentioned in the video they won't be able to find the man they will marry if they're fat or wrinkly. But advertising also effect men. The old saying that men should be "tall, dark, and handsome" still plays a role in this time. Any advertising selling something involving men also show that men should always be fit, always have a tan and no imperfections should be shown. Commercials degrade people and make them feel horrible if they are not what the media expects them to be. Responsible advertising would be displaying women and men in commercials who look normal, who are not skin and bones or have perfect skin. They should also not display the women always doing the cleaning and the men doing nothing but watching tv or playing a sport because it just stereotypes the genders.
Excellent responses everyone. Another point to consider is this: Does society's expectations influence advertisers' portrayal of gender roles, OR does society simply reflect the images portrayed in the myriad of advertisements around us?
ReplyDeleteAdvertising is one thing that prohibits the growth of societal gender roles, or rather, equality. Women have fought for equality since the 1800s, and most likely even before that. In these modern times, women have gained a bit of it, but we are still held back by old stereotypes portrayed by the media.
ReplyDeleteJean Kilbourne's view of advertising states that women are used as sex objects to sell products, as well as portrayed flawless and stick thin. These ads are basically promoting the idea that if you have imperfections, you are not beautiful. This idea is still somehow going strong, especially with the way all the "perfect" celebrities are idolized. This causes self-esteem issues in women and even trickles down to young girls. Advertisers should realize they are damaging the emotional health of their viewers. Not only that, but they should realize they make it seem okay for society to still act in these outdated gender roles. Times are changing. Women are not objects.
Some advertisements that portray stereotypes are Swiffer and Klondike Bars. In Swiffer Sweeper commercials, you always see women doing housework, always cleaning. They make it seem that all the women does all day is try to catch falling specks of dust in her dustpan, and until she keeps a spotless home, she's not able to do other things, such as relax on the porch or read. Klondike fulfills the stereotype of a "dumb" husband who blocks out everything his wife says.
As per my point of view, I tend to believe that Jean Kilbourne’s point of view as for women in advertisement overall is that women have to always somehow manage to look beautiful all the time not naturally but with time, work and expenses. That starting from a young age girls once they start to develop notice in how they have to change they lose weight, add makeup and so forth. These women in advertisements are most of the time photo shopped the whole body becomes only part of the ad Women are being changed into objects in these advertisements thus, making us women feel bad about ourselves especially models. For example, a models weight average is 88-105lbs.
ReplyDeleteThere are ways of seeing women in advertisements; it’s all about the money in our society now. So however a person feels doesn’t matter anymore. The money makers see this as their big success. As well as the women that enjoys seeing themselves like this. These women in the advertisements choose to live this way because they know they’re reward but they also are fully aware of the consequences that lead to this reward. Just like there is the amount of women on advertisements wanting to do this there is also the group of women just like Jean against it and see the natural beauty in themselves.
The sort of reasoning would be that would defend how women are portrayed in the ads, would be the advertisements companies themselves. My own take per say would be against all of this: yes it is wonderful to add a little make up for an occasion but to be photo shopped into something that you’re not. It ruins women’s self esteem and the consequences lead to like what happened to the model Ana Carolina Reston.
Advertisements that portray stereotypes are: The Giorgio Armani commercial in which the women is coming out of the water doesn’t say a word and is in a t-shirt soaked in water just to advertise a male’s cologne. The features in commercial are outstanding but if you actually take notice in it, it is all about how a women should look, the lady in the commercial is skinny, flat stomach, long hair and etc. As for men they have the “AXE” body wash commercial the guy is using the wash and all of a sudden it attracts women but skinny women the guy is soaked and showing his abs. Not only do these commercials affect women but men too. They’re saying that both genders have to have bodies like this which no one really looks like that.
A responsible ad would show anyone, not shrinking them with their photo shop, or killing them with the pressure of losing weight. Advertisers do not have a responsibility to society they only announce new products, yes it is to make the world go round but not this way…
I think that Jean Kilbourne views women in advertising as overly sexualized and materialized objects. That are just an imagination of perfection, that can not exist in the real world. She uses examples of models who are unhealthy and near death due to anorexia, one celebrity who was on a cover who lashed out at the magazine because her legs were photoshopped. She also uses many advertisements in which a woman's certain body part is used not the entire model, as a point that women are being objectified even more. But on the other hand all these companies and model can defend themselves against her accusations too. on point being that the advertising in being directed to men most of the time, and it is well known that sex sells. What company would not want to use a beautiful and sexual woman as their model and in commercials as well as advertisements. Another argument is that the models themselves don't object to being photoshopped and they don't care that some imperfections are fixed digitally. Because they are happy doing what they do and they want to be that way. This is not a battle of women being objectified that has one side, because not all women are on Jeans side that want to stop this kind of advertising and use of women as objects. My own take on this matter is that the women who are against this advertising should just stay to themselves and that the companies who use these superficial models not aim at young girls. Other then that i see no problem because I see this as just one company trying to get more appeal to more people and if sex sells then use it to your advantage. I don't believe there is such a this as responsible advertising and that they have a responsibility to us in any way. the only advertisements I believe should not be broadcast with no caution is alcohol and tobacco because of the dangers they can cause.
ReplyDeleteJeans Kilbourn views women as the victims of advertizing. She states that they are told that they must live up to an impossible ideal and that they feel ashamed and inferior when they fail. This line of thinking automatically assumes that women are in an opressed position at all times simply and for no other reason than the fact that they are women. Kilbourn gave many examples of magazine ads of thin, female models who are suppposedly the ideal sought after by young, impressionable girls. Why then do we not cry foul when a shirtless man with broad shoulders and six-pack abs is portrayed in print ads? Don't young boys see those ads and go after that ideal? No one compalins because there is not the notion of young boys being impressionable, passive victims as there constantly is with girls. When we apply the same logic to men, we can see that there are flaws in the very foundation of Kilbourn's viewpoint. Why contiue to treat women as if they are weak-minded, feeble, and unable to determine their own lives? Kilbourn's view only furthers this negative image of women by taking for granted the notion that young girls are feeble-minded and insecure and utterly defenseless against the advertizing media.
ReplyDeleteIn the commericals for Eas Myoplex they show guys being buff and huge. It shows how guys only work out when that isnt true. It sterotypes guy as being only working out when that isnt true. They say that guys just care about working out. In the commerical for Axe it shows guys and girls using axe to get with other people. It sterotypes people and shows how all they care about the hook up when that isnt true. We see sterotypes in our everyday life in commercials and in advertisements.
ReplyDeleteJean Kilbournes view of advertising is negative. She shows how these models set of the image of perfection. The models have flawless skin, no wrinkles, and are far from fat. The commercial use the women's body to advertise, they focus on specific body parts and objectify woman just to sell a product. Young girls are seeing these perfect flawless photo and strive to become that. Just as young boys also see these male models who are buff, tan, and handsome getting the attention from all these females it's what young boys want as well, they look up to it. Advertising is photoshopped perfection for the world to see. Advertising models is what people feel they need to look like.
ReplyDeleteJean Kilbourne’s point of view of women in advertising, women as willing to do anything to make it on these advertisements and no matter how much they're hurting themselves they second guess the consequence these models put towards young teens. Advertisements do sell more than products, but is it worth it to buy these products to be someone your not? Though what these teens don't realize is these models and their advertisements are photo shopped half of these photos aren't what they really look like, women are never too satisfied with how they look they find themselves never good enough, and look up to models who are just as bad as they look.
ReplyDeleteAny advertisements seen today through magazines, commercials, even cologne these models harm themselves just to look their best. Most importantly their weight, they starve themselves to have the perfect ideal body and yet cant realize the harm one consumes from anorexia. Ana Carolina Reston a Brazilian died at the age of 21 from anorexia nervosa and bulimia nervosa because she was being criticized of being "to fat". You can never say that models you view on advertisements are perfect because none of them are, and young teens will never learn anything from these models today due to the fact that it will only lower their self esteem and may possibly kill them. Accept women for how they look today and reveal the truth on products purchased by young teens so these issues can never lead to models and their false advertisements today.
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ReplyDeleteJean Kilbourne is not a fan of using woman as a item for advertising, it is degrating and makes us un human like which in the end makes woman off as if a used tissue. In advertisment she feels that it is always telling us to get skinnier and prettier never reaching that goal. The desire that all females have, that goal is so unreachable because it is unreal. Perfection is in the eye of the beholder so you may never reach that perfection for one person where for another you never had to change. Most advertisements do want us to get thinner and prettier even plus size advertisements you see them say they love curves but its still okay to slim down. Think back to when you watch someting as simple as a dippers comercial with a baby and a mom or even a a grociery store advertisement it is always a woman on the smaller size, because after all thats the ideal size the advertisement company has set. I feel as though it shouldn't matter whats on t.v even though it does. A woman should be able to look in the mirror and say I am me, perfect me take it or leave it. However woman are a lot less confedent and look for something like a guide line and advertisment is exactly that. Victoria Secrets implies that woman need to be skinny and if they are not they are not attractive, sexy. Again showing that womans bodys are just a material and not actualy a part of a human being. imagaine taking pictures of a cats leg just to advertise food, silly right? But wait we do that ourselves! Men are also set to have a fit body however they are more variations that are exceptable you have the body builders, the semi thin surf type boy or you have the very skinny punk. Advertising impacts us in so many ways than one, what we should wear, look like, act, and be you lose yourself and just become another pupit for advertisment to control.
ReplyDeleteJean Kilbourne’s point of view is that women in advertising are created distorted images for women and young girls of what being beautiful is. I think for the most part Jean’s speech is pretty accurate. You rarely see an average or unattractive woman in a fashion ad or make up ad etc. Advertising portrays images of what women would want to look like and play off of the average woman’s insecurities by using “beautiful” women and photoshop in their ads. I think the way women are advertised is really damaging for women and especially for young girls who see this advertisements and feel that if they do not look like what’s portrayed in an image then they are not beautiful. Instead of creating insecurities in women in girls the message should be that you are beautiful and special in your own way.
DeleteIn these ad’s women are supposed to be flawless; perfect skin, hair, face and extremely thin or “ideal” body. Like Jean Kilbourne said, women are portrayed in ads to not even have pores on their face. It isn’t right how women are portrayed as “perfect” and how advertisements are so overly sexual that young girls are led to believe they have to be sexual too.
Advertising for men is just as bad as advertising for women. Like women, men are photoshopped to appear like the ideal image, have perfect bodies with perfect abs, nice suits appearing to be successful and rich and what our society says any woman would want in a man; handsome and rich.
I believe advertisers should have a responsibility to society. I understand their trying to make their products desirable, and maybe having beautiful models is a way to draw the attention of people, but I think they continue to take it way too far and are causing a lot of damage for how adults and children think they should look.
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